New York Times Square

When the ball lights up on New Year's Eve and descends down its pole, the whole world turns its eyes to what is arguably the most famous of all theatre squares — Times Square. But there is plenty to marvel at here even when the New Year's Eve Ball Drop isn't taking place. The heart of New York's Theater District sits at the intersection of Broadway and 7th Avenue, delighting visitors with Broadway musical theatres, restaurants, hotels, enormous shops and world-famous neon signs.

A Feast for the Senses

When visiting Times Square, it's best to bring plenty of time for strolling and taking photos. First things first: the obligatory tourist snap on the red steps of the TKTS booth is a must. The TKTS booth directly below the steps lets you pick up tickets for famous Broadway musicals, comedy shows and events at Radio City Music Hall at up to 50 per cent off. But even those not looking to catch a show won't be short of things to do. The famous wax museum Madame Tussauds has its home here. From a wax likeness of the American president to your favourite film star, you can pose for photos with them all. Ripley's Believe It or Not showcases curiosities and oddities from around the world.

Shopping

The most impressive shops — and not just for children — are Toys"R"Us and the enormous Disney Store. While Toys"R"Us sets young eyes sparkling with a Ferris wheel and a Willy Wonka corner inspired by Charlie and the Chocolate Factory, the Disney Store makes every princess dream come true with a walk-in castle inside the shop. The local Hard Rock Cafe sells New York souvenirs but also features an integrated concert hall and a restaurant popular for its good American cooking. Well-known American names such as American Eagle, Levi's, Forever 21 and Sephora have huge flagship stores here, offering a unique shopping experience. The side streets in particular are home to countless small souvenir shops that make every New York tourist's heart beat faster. Keyrings, I Love New York t-shirts and postcards are all available at affordable prices.

Restaurants & Chains

Times Square is often the first port of call for anyone feeling hungry in Manhattan. The famous coffee chain Starbucks has several outlets here, offering a hot or cold pick-me-up at any time of day. Typical fast-food chains such as Domino's Pizza, Pizza Hut, Burger King, KFC and McDonald's are just steps away. Olive Garden, Ruby Tuesday and Applebee's are restaurants known across the country that have also found a home here. Sushi of Gari 46 is renowned for its fantastic sushi menu and fresh ingredients. Ellen's Stardust Diner, which looks as though it has arrived through a time tunnel straight from the 1950s, is a real insider tip. Here, Broadway performers who are currently between roles or hoping for their big break serve you while singing and dancing. A must — and not just for musical fans! Queen of the Night is also well worth a visit for anyone who enjoys dinner and a show. Fantastic food and brilliant live entertainment await you at the Paramount Hotel right on Times Square.

In 1904, the New York Times built the Times Tower near Broadway. The square in front of it was known as Longacre Square but was soon renamed Times Square. The first New Year's Eve Ball Drop took place in 1907 and has been an annual tradition ever since. In 1917, the first electronic advertising billboard was installed. By 1928, Times Square was famous worldwide and boasted 76 theatres staging an incredible 264 shows. After the Second World War, the famous square fell into the shadow of adult theatres and prostitution. Thanks to the newly opened Disney Store in the 1980s, more family-friendly businesses and audiences were drawn to the area, and it was only over the past two decades that it was transformed back into the place we know today — with its giant neon signs and theatres.

By public transport

Almost all subway and bus lines have a stop directly at Times Square or nearby. Subway stations and lines: 42nd Street, Port Authority (8th Avenue): A, C, E — 42nd Street, Times Square: N, Q, R, 1, 2, 3, 7, S — 50th Street (8th Avenue): C, E — 50th Street (Broadway): 1, 2, 3. Bus lines: M16, M20, M7, M104.

By car

There are numerous pay car parks at Times Square and in the immediate vicinity, such as Times Square Parking, Central Parking System and the parking garages of hotels like the Marriott Marquis Hotel.